In this case the authors conducted several analyzes to achieve the objectives consisting of location and site analysis, market analysis, development concept analysis, and investment analysis. In this case, the author uses several methods to collect data with primary and secondary data collection, namely field surveys, interviews, and documentation. This feasibility study aims to determine the potential and threats that exist and also minimize risks, and studying the feasibility especially in financial, and also produce the concept of mall in accordance with current market trends and conditions. With good accessibility and now there is also public transport, it will increase the activity and value of land in Kota Harapan IndahDamai Putra Group sees this as an opportunity, with a number that has begun to be quite densely populated in Kota Harapan Indah wanting to provide supporting facilities to build new mall in Kota Harapan Indah. Damai Putra Group as one of the developers to create a new township that is directly adjacent with Jakarta, especially East Jakarta. The growth of property continues to increase significantly in Indonesia, especially centered on the Jakarta causing satellite cities such as Bekasi Regency to be one of the options in property Development.
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